In 2025, Jarritos celebrated its 75th anniversary. To commemorate this milestone, I was tasked with designing the limited-edition Fiesta Pack. Drawing from archival paintings in the brand's visual history, I repurposed and reimagined the original artwork into new compositions for the packaging. In addition to the box, I designed the coupon book included in each Fiesta Pack, the '75 Years' logo, an influencer PR box, and in-store displays to support the campaign.
